CPA ad campaign breaks all records
Article Abstract:
CPA Australia's ad campaign was so successful that it attracted a record level of 92 percent awareness among tertiary students. Advertising has played an important role in reinforcing the status of the CPA designation and building brand awareness over many year
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2003
Management dynamics, Advertising, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Advertising Activity, Printing & Publishing, Publishing industry, Management, Advertising campaigns, Company business management
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2003
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A question of risk
Article Abstract:
The insurers have a hard time in Australia due to increase in the cost of indemnity premiums and contraction of the Australian market. Extraordinary premium results can be achieved through genuine risk management and strong advocacy to insurers.
Publisher: Australian Society of Practising Accountants
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2003
Forecasts, trends, outlooks, INSURANCE CARRIERS, Analysis, Insurance industry, Liability insurance, Industry forecasts
Publication Name: Australian CPA
Subject: Banking, finance and accounting industries
ISSN: 1440-8880
Year: 2003
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Subjects list: Australia
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