Credit bureaus and Limited Credit Services partner to provide customers truly quick credit
Article Abstract:
The Limited Inc. partnered with major credit bureaus to provide customers faster access to credit. Under the company's old system, which is handled by the internal credit card processor Limited Credit Services, customers had to wait a few minutes to find out if their application for credit was approved. In addition to this waiting time, the customers also had to spend time, about eight minutes, completing and signing a paper credit application. The new authorization completely does away with the paper applications. Under the new system, the sales associate simply has to swipe a major credit card through a card reader and manually encodes additional data, which are then sent to the processing center of the Limited Credit Service and then to the assigned credit bureau. Using the internal analysis system of Limited Credit Service, a credit report is automatically pulled and scored. The customer has to wait for only 29 seconds to see if their application is approved.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1995
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Entering new markets: the practical pilgrim
Article Abstract:
The credit card industry is being compelled by the gradual globalization of business to venture into new markets outside the US. For companies attempting to successfully establish operations abroad, the correct approach is to recognize that there are certain similarities and differences between the US and foreign markets. For example, all consumers, regardless of their nationality, demand high-quality products, good value for their money and quick access to complaint departments. However, variances also exist, particularly in terms of cultural preferences and expectations, languages, levels of literacy, and consumer awareness of the global free-market system. Social and economic variables likewise differ across cultural and geographic boundaries. To effectively reach out to foreign consumers, credit card companies should visit their target markets, be creative, offer high-quality products and services, and establish the right connections.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1995
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Public relations: the value-added that earns credit where credit is due
Article Abstract:
Many companies attract business because they are able to make their presence known to their target audiences through mass media. While large companies can achieve this through costly advertisements in major publications, small to medium-sized firms with smaller budgets can be just as competitive by turning to a public relations consultant instead. Third-party endorsements are commonly used in the financial services industry and are now being discovered by the credit industry. Such endorsements include magazine articles authored by a credit company executive, newspaper op-ed pieces on industry-related issues, speeches in seminars and conventions, and quotes by credit executives as industry experts in print or electronic media. Some topics that credit companies can turn into news include major sales volume growth, industry awards, promotions or new management, successful business strategies and a major new client.
Publication Name: Credit World
Subject: Banking, finance and accounting industries
ISSN: 0011-1074
Year: 1997
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