A healthy alliance
Article Abstract:
Pure Bliss Foods, a Melbourne based health bar manufacturer has entered into an alliance with Collingwood Football Club to promote its products. The small company is now reaping the benefits of this partnership, which is giving it access to global markets. Pure Bliss and Collingwood share the profits equally.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Further afield
Article Abstract:
Patrick McGrory, chief executive officer of Australia based communication software making company EServGlobal, discusses the overseas market strategies of the company.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Half a verdict
Article Abstract:
The rulings of Australian federal court on the issue of granting patents to business systems involving technology is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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