A reference lottery metric for valuing health
Article Abstract:
A study used reference lotteries on life and death to create a death-equivalent metric for the valuation of long-term health effects. It utilized a computer-based survey approach to generate choices among residential locations posing different risks of chronic disease and dying in a car accident. The rates of tradeoff between controlling the risks of chronic diseases and the automobile death risk are inferred from paired choices between different locations. Findings indicate that reference lotteries on life and death are actually applicable to decision-making that involves real choices to develop a utility metric for valuing health status. Evidence is found in the significant positive correlation between the risk-risk tradeoff values and relative aversion scores for the different health outcomes. Corroborating fact is also discovered in the relative values of the avoidance of the three diseases studied.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1996
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The allocation of consumer incentives to meet simultaneous sales quotas: an application to U.S. Army recruiting
Article Abstract:
A model for improving the allocation of consumer incentives under conditions of exogenously set sales targets is presented, and the model is applied to US Army recruiting. The roles of consumer incentives include expanding the market and redistributing the market to meet sales objectives. The allocation of consumer incentives must consider the cannibalizing impact of product classes. The incentive allocation model improves the cost-effectiveness of monetary incentive allocations. The monetary incentives used in Army recruiting include enlistment bonuses and educational benefits. The model of incentive allocation can help the Army achieve its goal of efficiently allocating incentives to achieve recruiting goals at a minimum cost.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1991
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When does lag structure really matter in optimizing advertising expenditures
Article Abstract:
A sales model is presented that represents functions of price and advertising goodwill. The mathematical analysis is made on a certain series of models: a steady elasticity demand equation, a profit function that is based on constant marginal expenses, and a Pascal distributed lag model. Additional assumptions and models can be explored to check the generality of the results.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1986
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