A study of "best" versus "average" buyer-seller relationships
Article Abstract:
A qualitative analysis to differentiate a best from an average buyer-seller relationship was done by means of questionnaires, interviews, and sample group of executives and best suppliers from the forest product firms in Washington. Participants were asked to comment on proven variables of partnership elements such as market planning, performance reviews, communication, and the major components of marketing such as product, price, distribution, and promotion. The resulting response revealed best supplier relationships that are characterize by extreme cooperation, extraordinary service, and high-brand awareness.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1997
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Channel network change and behavioral consequences of relationship connectedness
Article Abstract:
Relationship connectedness and channel network change are examined in detail in the context of mobile phone telephony distribution from 1971 to 1994.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1999
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