A whole other type of e-trade; Web companies swap ad space, then cite it as revenue

Article Abstract:

Online advertising as a commodity to be exchanged, or bartered, is used by some Internet-based companies as a growing source of revenue, according to the Internet Advertising Bureau. The industry trade group reports that 7% of the $693 million in Internet advertising for the first quarter of 1999 came from barter, while other analysts believe it may account for at least 15%. The difficulty in formally accounting for barter revenue rests with outdated SEC rules that state companies that report 10% or more income from barter must separate such revenue from actual cash received. The SEC, concerned about "fair value" of exchanged "goods," has been asked to take a closer look at the accounting rules governing advertising barter.

Advertising and Related Services, Industrial Advertising, Innovations, Economic aspects, Finance, Internet, Statistics, Electronic commerce, E-commerce, Marketing industry, Business-to-business advertising, Business to business advertising

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TheStreet.com plans to raise up to $75 million in offering

Article Abstract:

With help from the fame of co-founder James J. Cramer and the lure of anything-Internet, investors will be able to buy shares of TheStreet.com when it goes public. The date has not been set nor has its opening price. It hopes to raise as much as $75 million even in the face previous losses and probable continued losses. Income is from advertisers, subscribers and fees and other sources.

Comment:

Financial news service hopes to raise $75 million

Telegraph & other communications, Organizational history, Investments, Securities, Going public (Securities), Initial public offerings, Business journalism, TheStreet.com L.L.C.

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Smoke-free snacks; RJR Nabisco's spinoff plan takes a 180-degree turn

Article Abstract:

RJR Nabisco Holdings can't spin off the food and snack segment of the giant firm because of fears the pending tobacco litigation would stand in the way of such a move. And investors aren't optimistic about the spinoff of the domestic cigarette segment.

Comment:

Food subsidiary that remains after spinoff of tobacco

Asset sales & divestitures, TOBACCO PRODUCTS, Tobacco Manufacturing, Analysis, Mergers, acquisitions and divestments, Tobacco industry, Baked products industry, Baked goods industry, Nabisco Group Holdings Corp., Nabisco Holdings Corp., Corporate divestiture, Divestiture, R.J. Reynolds Tobacco Co., RN

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