Advertising industry

Article Abstract:

The advertising industry, which usually parallels economic conditions, reported good 1996 growth and earnings and 1997 is expected to be good, but not as good as 1996. Advertising agencies must turn to international expansion and alternative advertising methods to show growth as businesses seek to cut advertising costs. Traditional advertising firms should attract conservative investors while the more adventurous will find alternative advertising promoters potentially above average performers.

Administration of Economic Programs, Advertising and Related Services, Advertising, not elsewhere classified, Direct Mail Advertising, Direct Mail Advertising Svcs, Direct mail advertising services, Marketing & Consumer Services, Sales Promotion Services, Economic aspects

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Advertising industry

Article Abstract:

Stocks in the advertising industry have remained timely during the late 1990s, as earnings have kept pace with the growth in the US economy, and non-advertising services in this industry have become more important. Consolidation, both by clients and within ad agencies, has been another important industry trend. These stocks are expected to remain timely for investors in 1998, and for the next three to five years.

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