After 102 years, Campbell alters soup labels
Article Abstract:
The Campbell Soup Co. is retiring its soup label designed in 1897 in favor of a more modern one it hopes can rejuvenate its lagging core business. The new label, despite retaining the classic red and white color theme, is the most significant change ever made to the soup cans. In June, Campbell's acknowledged that its core business would not meet analysts' expectations for the current quarter due to slowing sales in grocery stores. It also said it would reorganize the business and take up to $45 million in charges against earnings in the current year. Analysts question if this superficial change will help revive the brand's sales.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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With bare legs in sight, Gillette begins its seasonal push to drive razor sales for women
Article Abstract:
Gillette Co. is embarking on a $35 million advertising campaign, created by BBDO New York, to sell the Sensor Excel to women. Gillette just reported that profits might fall 20% for the quarter, citing weakness in Braun and Waterman businesses, so the company hopes this campaign will build brand awareness in women. The success of the 3-blade Mach 3 razor for men prompts expansion plans to market the product to women, also. However, American Safety Razor competes with its Tri-Flex.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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