Amazon to cut product offerings, plans to drop unprofitable items

Article Abstract:

Amazon.com Inc. plans to start cutting back on unprofitable items, but declined to name the items it plans to cut. Analysts have criticized the firm's stubborn insistance on offering a wide selection of goods for sale, especially cheap, heavier items that are expensive to ship.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Online services, Online shopping, Home shopping

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Amazon.com's 'm-commerce' effort fizzles along with wireless Web

Article Abstract:

Amazon.com had plans for mobile commerce, predicting that soon, all consumers would be buying books and other items off of Amazon's Web site using mobile communications. Although this seemed to be a promising direction, the company has failed so far to deliver due to the collapse of wireless Web services in general.

Strategy & planning, Book Stores, Mobile Radio Systems, Management, Wireless communications, Company internet strategy, Booksellers, Bookstores, Chief executive officers, Mobile communication systems, Bezos, Jeffrey

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Internet ad reruns raise new fee issues

Article Abstract:

MAP Mobile Communications' SmartBeep has run a successful ad campaign, first on TV, then the same ad on its Website. The agency that created the ad, McKinney & Silver of Raleigh, NC, sought the permissions necessary to do so at the outset, when it was negotiating the rights for the television ad. The payment of fees to talent agents for using actors in commercials are standard procedure, but what about the 30,000 consumers who have thus far downloaded a copy of the ad and emailed it to friends for no fee.

Comment:

Company's pager subsid. uses TV ad on Internet

Marketing procedures, Media Planning/Goals, Television, Advertising Management, New Electronic Marketing, Paging Systems, Media Pricing, Usage, Marketing, Advertising, Television advertising, Abstract, Marketing management, Internet/Web advertising, Internet advertising, Control, Pagers (Communication devices), Personal communications services, Screen Actors Guild, SmartBeep, MAP Mobile Communications Inc., McKinney and Silver

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