An Apple Computer executive resigns, the 4th in a year

Article Abstract:

Daniel L. Eilers resigns as worldwide head of marketing for Apple, a move he says was prompted by a reorganization that focuses on marketing at the regional level. Eilers' resignation marks the fourth departure of a senior executive from Apple in 1995. Analysts agree that his resignation has little significance, and the company's stock remained stable, but observers claim the departure continues to give Apple the image of a company in disarray. Eilers contends that his leaving is merely the outcome of a planned process in which marketing was returned to three geographical units targeting the Americas, Asia and Europe. Analysts note that Apple used a similar strategy successfully in the late 1980's. Eilers leaves Apple at a time when the company increased market share, with a 9% hold on the worldwide market in 3rd qtr 1995, compared to the 7.4% it held in 2nd qtr 1995, a share sufficient to make it the second-largest seller of personal computers.

Company Employee Status Change

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I.B.M.'s top strategist is retiring

Article Abstract:

IBM Sr VP for strategy and development, James A Cannavino, will retire from IBM at the end of Mar 1995 after having served with the company for 32 years. In his most recent position with IBM, Cannavino served as a technical liaison to CEO Louis V. Gerstner, Jr. Indeed, many had expected Cannavino to be named CEO of IBM when John F. Ackers stepped down from the chief executive post in 1993. Instead, the company chose to recruit Gerstner, who came to the company from RJR Nabisco and has limited expertise in technical areas. Cannavino's departure from IBM is reportedly amicable and the 50-year-old executive states that he hopes to run his own company after leaving IBM. Cannavino was first hired at IBM as a customer engineer in 1963. He later became the president of IBM's data systems division in 1987 and then headed the entry systems division in 1988. He was promoted into his current position in Nov 1993.

Management, International Business Machines Corp., IBM, Resignation, Cannavino, James A., Company Business Management, Company Operations

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A corporate doctor gets mixed reviews

Article Abstract:

Newly appointed Apple Chmn and CEO Gilbert F. Amelio faces a formidable task in restoring profitability in his new company and articulating a new business strategy for its Macintosh line of computers. Amelio is largely credited with reversing National Semiconductor's downward slide during his tenure as CEO and chairman, but analysts suggest that Amelio failed to leave the company poised for long-term success in the semiconductor industry. While National Semiconductor's revenue has grown steadily since 1993, the entire industry has substantially outpaced the company's growth. Many analysts attribute this to the company's lack of technological investment and reduction of manufacturing capability.

Amelio, Gilbert F.

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