Integrated strategy, trade policy, and global competition
Article Abstract:
An integrated strategy captures the synergies between competitive strategies that seek superior performance in the marketplace and nonmarket strategies that shape the competitive environment. This article extends the conceptual and analytical foundations of integrated strategy to a competitive environment structured by international trade policy. The framework is illustrated by the international trade dispute between the Eastman Kodak Company and Fuji Photo Film Company regarding access to the Japanese market for consumer film and photographic paper. The analysis focuses on the synergies between market and nonmarket strategies in which governments act as agents of their companies. The framework incorporates competition between the two companies in their market environment, competition in the nonmarket environment to influence their government's bargaining position, and bargaining between the governments. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1997
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Productivity planning and strategy in retailing
Article Abstract:
This article examines the management of productivity among high-performing retailers in Europe, Japan, and the U.S. While the majority of the foreign firms interviewed for the study followed a formal productivity planning process, successful U.S. retailers were less likely to follow an elaborate productivity plan and were instead frequently guided by their strategic plans. The activities of these retailing firms can be classified into three major categories: management of technology and physical resources; market-driven strategies including product development and sourcing; and human resources management. In addition, most firms that follow a plan audit their productivity to assess their level of success. (Reprinted by permission of the publisher.)
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1990
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