Anheuser-Busch, after its best sales year ever, is spending a record sum on this year's Super Bowl
Article Abstract:
Budweiser Beer experienced another sales drop, but Bud Light continued to shine, outselling Miller Lite. Anheuser-Busch is celebrating its best sales year ever by buying 5 minutes, 15 seconds of air time for nine commercials during Super Bowl XXXIII on January 31st. The country's largest brewer also paid a premium price to be the only beer advertiser during the big game, about $2 million for every 30 seconds. Other advertisers will be paying about $1.6 million for the same amount of air time. Rival brewer, Miller Beer, announced that it is leaviing creative duties with its Mpls. ad agency, Fallon McElligott.
Comment:
Super Bowl advertising will cost about $2 million per 30 seconds for beer giant
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
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Take two direct sales pitches for prescription drugs and call you pollster in the morning
Article Abstract:
Since the Food and Drug Administration decided to relax rules governing prescription drug ads on television, new advertising aims sales pitches for prescription drugs directly at users rather than doctors. A recent survey shows favorable results toward direct-to-customer advertising. But consumers say they are concerned whether these ads diminish prescription drugs by likening them to heavily advertised packaged goods. The F.D.A. declared that the television advertisements must include information about the potential risks associated with the drugs.
Comment:
New advertising aims sales pitches for prescription drugs directly at users rather than doctors
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Marketers are at the top of their windups as they prepare pitches for McGwire and Sosa
Article Abstract:
Marketers race to cash in on Mark McGwire and Sammy Sosa's home run contest. McGwire and Sosa have been devoting far less time to marketing than to the actual task facing them. Marketers believe that the two player's old fashioned attitudes have encouraged fans to like McGwire and Sosa even more. McGwire was reluctant to appear in a milk ad the day after he broke the 37 year old record. It is estimated that McGwire could land $2 million worth of deals and Sosa $1 million. Those figures could change, if Sosa hits more homers.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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