Apple Newton staff trying to adapt device by collecting European scripts
Article Abstract:
Apple collects handwriting samples of Europeans to enhance the recognition capabilities of the Newton Messagepad personal digital assistant (PDA) as it prepares to market the device in Europe. The Newton was developed in the US, using American handwriting, and the communications capabilities were based on partnerships with US telephone systems and other services, so the Europe release will require Apple to establish new partners. Localizing a PDA is more complex than localizing a microcomputer due to the PDA's functions of adapting to individual users' habits. The $700 device has sold well in the US since its Aug 2, 1993, release, but analysts do not expect the same to be true in the European market, where the Newton has the higher price of 590 to 640 pounds sterling in Britain and between 1,600 and 1,700 marks in Germany.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
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IBM again revamps European sector; it seeks to find proper mix as market grows tougher
Article Abstract:
IBM seeks to reorganize its European operations so that it can flourish in a computer market that is growing more competitive as the advent of the Single European Market nears. The computer maker reports a slowing down in sales growth for the 1st qtr of 1991. Some industry observers blame lagging sales on the general economic climate in Europe and to the rising value of the US dollar against foreign currencies after the end of the Persian Gulf war. The results are distressing to IBM nonetheless and pressure is mounting for the company to more successfully implement its decentralization strategy, which began poorly in 1990. IBM will focus on reorganization as a gradual process so as not to lose control of the large European market.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1991
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