Apple seeing mixed results from cloning: imitation Macintoshes have aided consumers
Article Abstract:
Macintosh clones, computers built by competing vendors to run the Macintosh operating system and software, are likely to help Apple Computer's long term market share, although they may have cut into Apple's 1996 sales by $100 million. Consumers who purchase clones from vendors including Umax, Power Computing and Motorola, are choosing them over Apple's offerings, rather than defecting from the Microsoft-Intel market. Clone makers can offer lower prices and sometimes more cutting edge technologies, like the Be OS, a powerful new operating system to be shipped with Power Computing systems beginning in Jan 1997. Apple is also working with IBM and Motorola to develop the Common Hardware Reference Platform, which features standardized componentry for a new generation of systems based on the Macintosh design. Apple Computer's clone licensing strategy is part of an overall effort to reverse years of financial disarray and falling market share.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1996
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Apple holds school market, despite decline
Article Abstract:
A recent survey of 80% of public elementary and secondary schools shows Apple's share of the educational market increasing, although others dispute the results. The market for computers in education is $4 billion for 1995, and the survey says that 58% of all computers bought by schools will be Apple products, up from the 46% percent they constituted in 1994-95. New, less expensive PowerPC-based computers and software that can run both Macintosh and Windows programs are part of the reason for Apple's success, as are the reliable support and service Apple provides to its educational customers. Competitors say that Apple's decline in the educational market, which began in 1993, continues. Compaq first sold to schools in Feb 1994 and claims a 4% share of the market. Compaq further claims that secondary schools will switch to PCs, so that students will be acquainted with the computers most likely to be found in the business world.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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Packard Bell is said to face market woes
Article Abstract:
Packard Bell Electronics Inc ascended to the top position among vendors of PCs in the consumer market in 1994, but poor planning in 1995 may have placed the company in financial trouble. Packard Bell's books are closed to the public because the company is privately held. However, speculation is widespread that Packard Bell's failure to focus on the high-powered, full-featured machines popular in the consumer market may be crippling sales and may leave it with a huge overstock of 75MHz Pentium-based machines. Packard Bell suppliers GVC and Intel experienced stock downturns following Intel's admission that one of its customers, widely assumed to be Packard Bell, was slow to pay a $470 million bill. Packard Bell built its business by selling cutting edge Pentium-based machines at low margins, leading to puzzlement over why the industry leader would forsake the strategy that put it on top.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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- Abstracts: Apple Computer to offer 2 new Macintosh models; lower prices in PC's aimed at consumers. Compaq Computer enters work station fray
- Abstracts: Shifting lead at forefront of computing. U.S. and I.B.M. join forces to develop fastest computer. A supercomputer deal pits buying American vs. fair trade