Asymmetric competitive reactions: Likelihood and their determinants in retail gasoline markets
Article Abstract:
The study presents a research framework and hypotheses for investigating asymmetric reactions and their determinants at the retail level. The results show that each determinant has a great impact on a specific type of reaction strategy and there exist significant differences in reaction likelihood due to brands.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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An advertising model for hierarchically structured markets: Application to the automobile industry
Article Abstract:
Marketers should make use of the market structure information for developing effective marketing strategies in a hierarchically structured market. A Lancaster-type advertising competition model is presented for hierarchically structured and oligopolistic markets that incorporate the market structure information.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2004
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The influence of the image of a productEs region of origin on product evaluation
Article Abstract:
Regional variant of the product is an important strategy adopted by the small-and-medium-sized enterprises (SMEs) to distinguish their products and realize benefit. A study is done to examine how the image of a region influences the perceptions of and preferences for products.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2003
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