At Apple, a fiery Jobs often makes headway and sometimes a mess; he knows how to market but clashes with cloners and belittles his foes: skewered on the Gil-o-meter
Article Abstract:
Steve Jobs's performance as Apple interim CEO resembles his previous tenure which ended in departure from the company in 1985. The Apple co-founder has worked for no pay since Jul 1997 to reverse Apple's slide, but some of his tactics have created turmoil and morale problems. Among Jobs's successful actions are marketing, new product development and at least temporary restoration of profits. Drawbacks include another division of the Apple team, this time favoring employees brought over from Next Software, the company he had sold to Apple in 1996. Reversing Apple's commitment to let others clone the Macintosh computer has resulted in disputes with business partners, including an open argument between Jobs and the head of Motorola, the company that produces Mac's microprocessors. Jobs also has departed from his CEO predecessors, yielding the desktop battle to the Microsoft-Intel duopoly and planning other moves to avoid them as much as possible.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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A bitter Apple confirms it will go it alone
Article Abstract:
Apple announces its intention to resist all acquisition offers and will attempt to restore the organization's profitability through internal measures. The announcement effectively ends speculation regarding Sun Microsystems' offers to purchase Apple for a price reported between $23 and $33 per share. Apple expects a decline in its operating revenue for the quarter ending Mar 29, 1996, and company officials suggest it will be greater than the $68 million loss Apple suffered in 4th qtr 1995. Apple will write-off at least $125 million during the period, straining its difficult cash position. Analysts suggest that Apple will be fiscally damaged by its excessive inventory because of an overestimation of Christmas sales and because of the publicity its managerial problems have received.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
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Comment about this article or add new information about this topic:
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