Bad examples
Article Abstract:
Customer satisfaction is after all the ultimate aim of every business. Measurement of that satisfaction should be appropriate in the assessment of organization's performance. Common worst practices adopted in customer satisfaction measurement and steps to avoid those pitfalls, are suggested.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Behind the wheel
Article Abstract:
The benefits and process of using 'dashboard' concept as a marketing performance measurement tool are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Resisting gravity
Article Abstract:
The process of managing and analyzing return on investment for marketing campaigns is discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic: