Bcom3 unit to handle GM's ad planning

Article Abstract:

Starcom Media Vest Group, a part of Bcom3 Group, has won a major media planning account from General Motors Corp. The agency will establish a new unit - likely to be named GM Planworks - to assist the Detroit maker of automobiles and trucks in allocating its $2.88 billion annual U.S. advertising budget more effectively. Though the new unit won't be responsible for handling creative duties, the contract does represent a consolidation of duties presently divided among 17 different agencies. The bringing together of media planning resources is expected to improve cross-brand and market segment communications as well as save the Big Three auto maker money and resources.

Motor vehicles and car bodies, Media Planning/Goals, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, General Motors Corp., GM, Transportation equipment industry, Starcom Media Vest Group

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Volvo campaign tests new-media waters

Article Abstract:

Volvo Cars of North America will launch a two-week ad campaign, for an estimated $4 million to $6 million, to be run during the NCAA basketball games, that will use the Web, interactive TV, cellphones and personal digital assistants, to promote Volvo's Web site and a contest to win a Volvo S60. The campaign was created by Messner Vetere Berger McNamee Schmetterer.

Campaigns, Advertising, Automobiles and other motor vehicles, Autos & Motor Vehicles Whsle, Automobile and Other Motor Vehicle Wholesalers, Usage, Marketing, Wholesale industry, Wholesale trade, Internet/Web advertising, Internet advertising, Advertising campaigns, Messner, Vetere, Berger, McNamee, Schmetterer/Euro RSCG, Automotive wholesalers, Volvo 60-Series (Automobile), Volvo Cars of North America Inc., Push technology

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Duo keeps flipping Wendy's burger ads

Article Abstract:

Bates Worldwide advertising agency creative directors James McKennan and Paul Basile have created 701 advertisements for Wendy's International since 1987. The innovative ads, starring Wendy's founder Dave Thomas, have proved consistantly popular and effective. In contrast, Burger King, another fast food restaurant chain, is on its eighth ad agency since 1968.

Eating places, Food Services and Drinking Places, Account Activity, Agency Personnel, Restaurant industry, Restaurants, Wendy's International Inc., WEN, Bates Worldwide, Basile, Paul, McKennan, James

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