Beeline to recognition
Article Abstract:
Word-of-mouth recommendation is the most powerful marketing strategy but it does not guarantee that a customer would tell his friends about a product. The solution lies in the bees or people who like spreading the news about new products and they are the critical link in harnessing the power of influence and creating a demand.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Video games hit the jackpot
Article Abstract:
Video games are the revolutionary product of the 2000s, and sales of video game products in Australia rose 39% to $825 million in 2002. The Sony PlayStation 2 and Microsoft Xbox consoles are popular with consumers because they can play DVDs as well as video games.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
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Tune in and sell out
Article Abstract:
The music business is in trouble. Recent figures of global music sales are a big disappointment. To find new revenue streams the music industry is working closely with marketers to turn music into an advertising vehicle.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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