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Brand evangelists rule

Article Abstract:

The trends in brand evangelists, the consumers who are devoted to particular brand and uses web blogs to promote the brand, is discussed. Business enterprises are awakening to the marketing potential of brand blogs.

Author: LLoyd, Simon, Searle, Jane

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005

Management dynamics, Methods, Management, Usage, Forecasts and trends, Market trend/market analysis, Product management, Brand choice, Company business management, Brand image, Weblogs, Blogs

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Safety valves

Article Abstract:

The share price discount to net tangible assets of listed investment companies such as Australian Foundation Investment Company, for 2006, is forecasted.

Author: Searle, Jane

Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2006

Investment Offices, Investment Companies, Open-End Investment Funds, Securities issued, listed, Investment Funds & Trusts, Securities, Company securities, Industry forecasts, 2006 AD

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Subjects list: Australia

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