Building equity
Article Abstract:
The way in which principles of corporate branding can be applied at a personal level is discussed. Strategies for marketing executives onbuilding a leadership brand equity for themselves, are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Leadership
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Building equity
Article Abstract:
The methods adopted by marketing executives to build brand equity for their companies are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing Management, Administration of Marketing, Brand equity
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
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May the circle be unbroken
Article Abstract:
Steps to enhance the communication skills of marketing executives are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Communication, Communications
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Subjects list: United States, Management, Company business management, Marketing executives, Methods
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