Cashing in on trade shows: small firms are using exhibitions to boost sales, spot trends, and check out the competition

Article Abstract:

The trade show industry has been growing for ten years mainly because small businesses see shows as an opportunity to launch new products and gain industry visibility. Using a variety of display booth attention-getters, small businesses can gain personal access to corporate buyers and distributors.

Small Business, Trade Shows & Conventions, Marketing, Cover Story, Exhibitions, New products, Product introduction, Trade shows, Trade show management services, Trade show management firms

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Cost-Saving Tips For Health Plans

Article Abstract:

Small businesses face the challenge of finding affordable health care plans for their employees at the same time health insurers are raising their premium prices dramatically. Ten tips small companies can use to find affordable and adequate health insurance coverage are examined.

Direct Health and Medical Insurance Carriers, Hospital and medical service plans, Medical Care Insurance, Purchasing, Health insurance, Employee benefits, Insurance

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Coping with faster change

Article Abstract:

Small businesses that perform well in the future will be those that planned ahead. Experts advise managers to examine likely trends, such as the aging of the population, and make adjustments to accomodate them. Managers should be also be prepared to cope with the unpredictable.

Methods, Planning, Entrepreneurship

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