Champions of change and strategic shifts: the role of internal and external change advocates

Article Abstract:

Change advocates who participate in the process of strategy-making can play an important role in enabling organizational adaptation. To examine the nature of this role, this article investigates the influence on strategic shifts of two such participants - new members of the top management team and management consultants. Empirical findings suggest that managers see these two types of change agents as having two different kinds of influence on strategic shifts. Specifically, the change agent role of management consultants is viewed as one that creates pressure for change by helping to shape new managerial perspectives of the environment. In contrast, the change agent role of new members of the top management team is viewed as one that counteracts inertial forces that may block the implementation of change. These results suggest that management consultants may be much more useful in stimulating changes in the ways executives think about their environment than they are in implementing radical strategic changes. To overcome institutional resistance to extreme strategic shifts, organizations may need to resort to stronger political and symbolic actions, such as promoting or hiring new top executives in key leadership roles. (Reprinted by permission of the publisher.)

Organizational change

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Strategic flexibility for high technology manoeuvres: a conceptual framework

Article Abstract:

Strategic flexibility is proposed as an expedient capability for managing capricious settings, such as those confronted in technology-intensive arenas. This article examines the historical evolution of the concept of flexibility and analyses its different senses by relating it to other concepts with a 'family resemblance'. A conceptual framework is subsequently developed, which integrates the temporal and intentional dimensions of flexibility. Four archetypal manoeuvres, derived from the framework, are proposed as a means of attaining strategic flexibility. The deployment of these manoeuvres is exemplified by means of selected strategic engagements of firms in the computer peripherals arena. This article concludes with a discussion of the theoretical and practical implications of the research. (Reprinted by permission of the publisher.)

Management, High technology industry, Computer peripherals industry

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Managerial cognition: a missing link in strategic management research

Article Abstract:

This article explores the linkages between cognitive science and strategic management research. It begins by noting that Schendel and Hofer, in their classic work Strategic Management: A New View of Business Policy and Planning, implicitly assumed a cognitive basis for much of the strategy-making process but did little to systematize a cognitive approach. Next, the article examines the foundations of modern cognitive science. Several areas of recent research that are particularly relevant to strategic thinking are reviewed. The article concludes with a call for a more explicit cognitive emphasis in strategic management. (Reprinted by permission of the publisher.)

Cognitive science

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