Chancellor makes a foray into TV with Lin purchase

Article Abstract:

The Lin Corp., the nation's 22nd-largest television broadcaster, has been acquired by the Chancellor Media Corp. for about $902.7 million in stock. The buyout firm Hicks, Muse, Tate & Furst owns about 70% of Lin. Chancellor, the nation's second-largest radio company with 108 radio stations, makes an entry into the television market with its takeover of Lin's 12 network-affiliated stations. Chancellor, which continues a strategy of growth through acquisition following its purchase last month of outdoor advertising giant Martin Media LP., now is able to offer customers advertising packages on radio, television and billboards in individual markets.

Comment:

Acquires Lin Television Corp. in a $902.7 mil deal

Asset sales & divestitures, Acquisitions & mergers, Radio Broadcasting, Agency Formation/Mergers, Out-of-Home Advertising, Radio, Radio broadcasting industry, Hicks, Muse, Tate and Furst Inc., LIN Television Corp., Chancellor Media Corp.

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Spanish-speaking consumers are the object of a growing number of marketers' desires

Article Abstract:

Univision Communications Inc., the largest of 2 Hispanic broadcasting networks, and McDonald's Corp., one of the 10 largest advertisers to Hispanics, represent a growing trend among advertisers who spent $1.4 billion in 1997 compared with $628.2 million in 1990 in targeting Hispanic markets. But the most recent figure still is less than 1% of the $186.8 billion in total 1997 ad expenditures. Hispanic ad agencies, such as Bromley, Aguilar & Associates, a part of of the D'Arcy Masius Benton & Bowles unit of the MacManus Group, are attracting companies who want to reach Spanish-speaking viewers.

Comment:

Aiming more ads at Spanish-speaking consumers

Advertising Agencies, Food Services and Drinking Places, Advertising Activity, Account Activity, Eating Places, Demographics, Agency Planning/Goals, Restaurants, McDonald's Corp., MacManus Group, Univision Communications Inc.

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Who says talk is cheap; what is the sound of one voice-over actor yapping?

Article Abstract:

Tony the Tiger's voice started it all in the 50's when Thurl Ravenscroft, now 84 years old, was hired to do the voice-over for Kellogg's Frosted Flakes. In July 1997 an L.A. comic, Carlos Alazraqui, got the call to do the Taco Bell Chihuahua's lines. Gidget only has to lip-sync the commercials. Another popular character, Garfield the cat, is given voice by Lorenzo Music. Don LaFontaine announces upcoming television programs and other voice jobs. Anheuser-Busch Inc. is keeping the voices of the Budweiser lizards and frogs anonymous.

Marketing/Advertising Methods, Motion picture & video production, Motion Picture and Video Production, TV Commercial Production, Analysis, Human resource management, Employment, Abstract, Actors, Television advertising production companies, Television advertising production, Television announcing

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