Change accounts here and accounts there, and pretty soon they add up to $230 million worth

Article Abstract:

Rather large advertising accounts have changed agencies recently. Hardee's took its approx. $100 million national creative account to the Leap Partnership, the chain's sixth agency in four years. Internet company Geocities awarded its $15-20 million account to Young & Rubicam. Internet search engine Excite moves to Lowe & Partners SMS for consumer advertising. Midas Inc. is conducting a review of agencies for creative and strategic ad services. Coca-Cola Co. has added creative services to the Spanish-speaking consumer to Leo Burnett's current duties. Rite-Aid Inc. has selected Lowe Fox Pavlika to handle direct marketing, leaving the regular ad services with Marc Advertising.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Marketing procedures, Telegraph & other communications, Eating places, Food Services and Drinking Places, Drug stores and proprietary stores, Pharmacies and Drug Stores, Bottled and canned soft drinks, Advertising Activity, Drug Stores, Account Activity, Top & body repair & paint shops, Automotive Body, Paint, and Interior Repair and Maintenance, Auto Muffler Repair, Direct Marketing, New Agency Services, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Online services, Contracts, Advertising, Fast food restaurants, Drugstores, Rite Aid Corp., RAD, Restaurants, Automobile services industry, Automotive services industry, Soft drink industry, KO, Leo Burnett Company Inc., Leap Partnership Inc., Automotive maintenance, Midas Inc., Mufflers (Engines), Excite Inc., XCIT, Young & Rubicam Brands, Hardee's Food Systems Inc., GeoCities, GCTY, Lowe and Partners SMS/ Inc., MARC and Company Inc.

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Interpublic Group agrees to acquire Gillespie, adding a link to a chain of specialized agencies

Article Abstract:

Interpublic Group has acquired another agency, Gillespie Organization, for a price that is believed to be around $20 million. Gillespie, founded in 1973 with $1,500, will keep its name and operate within Interpublic's McCann Relationship Marketing Worldwide unit. Both firms sound convinced that it is a perfect fit, that the union provides each one with expansion that is easier to accomplish with a partner than alone. Gillespie's billings are estimated at $140 million, with $500 million next year's goal. McCann's offices in 30 countries bill an estimated $610 million. Each one brings impressive clients to the merger.

Asset sales & divestitures, Agency Formation/Mergers, Mergers, acquisitions and divestments, Interpublic Group of Companies Inc., IPG, Gillespie Organization Inc.

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Three new acquisitions and affiliations reflect the quickening pace in the world of interactive ads

Article Abstract:

Three merger deals were announced in one day indicating the pace at which interactive advertising is moving. Cliqnow Sales Group, a division of K2 Design Inc., was acquired by 24/7 Media Inc., both of New York. A strategic partnership between Double Click Inc., NY, and Ad Knowledge, Calif., was also announced. Tuckett/Parshall Interactive will become the TPI division of Interactive8, both of New York.

Comment:

A&M pace is as frenzied for online ad agencies as it is off-line

Media Planning/Goals, New Media, Media Formation/Mergers, Article, 24/7 Media Inc., Cliqnow, DoubleClick Inc., Interactive8, K2 Design Inc., Tuckett/Parshall Interactive

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