Cider for blokes
Article Abstract:
Bulmer Australia, the cider producer, is launching a new marketing campaign in November 2000 aimed at male beer drinkers aged under 40 to increase sales of its Strongbow Brand.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Fat profits: Australia's weight-loss industry says it is flourishing, despite bad press over the collapse of Gloria Marshall
Article Abstract:
Although the weight-loss industry in Australia has been affected by the collapsed of the Gloria Marshall Figure Salons business, it claims to be flourishing.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Tom Dery emerges as victor of the Saatchi wars
Article Abstract:
A profile of advertising agency M&C Saatchi's Asia-Pacific chairman Tom Dery is presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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