Start-up urban-apparel maker declares peace mission; Zero Casualties Inc. says it will donate 7% of its profits to inner-city charities

Article Abstract:

Zero Casualties Inc. wants to set itself apart from all the other genre-clothing makers, makers of "urban wear" that originally was made for inner-City African American males. It is using slogans in its first ad campaign that should capture attention, slogans like: "Be remembered as a hero to the community. Not a chalk outline." The Columbus, Ohio-based company wants to make a difference in inner-cities and is pledging 7% of its profits to charities. Its spring line will be in Sears, Federated, and Macy's department stores.

Strategy & planning, Company Planning/Goals, New Products/Services, Public affairs, APPAREL AND OTHER TEXTILE PRODUCTS, Corporate Images, Apparel & Related Products, Apparel Manufacturing, Demographics, Positioning, Social Cause Advocacy, Planning, Donations, Youth, Clothing industry, Clothing and dress, Clothing, Businessmen, Zero Casualties Inc.

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P&G, Frito-Lay in Mexican-ad standoff

Article Abstract:

The potato chip advertising battle in Mexico between Frito-Lay's Sabritas and Procter & Gamble's Pringles is getting dicey. Sabritas is using P&G's slogan for Pringles, 'once you pop, you can't stop,' and P&G is suing. But Sabritas registered the slogan first, with Mexico's National Institute for the Protection of Industrial Property. P&G esta enojado (is infuriated). It might help Sabritas that it uses 100% Mexico-grown potatoes; on the other hand, it won't help that some of the Sabritas bags say, 'made in the U.S.A.'

Comment:

Company suing Frito-Lay for using its global slogan in Sabritas ads in Mexico

Marketing procedures, Advertising Activity, Geographic, Campaign Launched, Mexico, Patents & copyrights, Licensing/Sales Agreements, Account Activity, Legal/Government Regulation, Potato Chips, Other Snack Food Manufacturing, Slogan, Potato chips and similar snacks, Cases, Snack foods industry, Intellectual property, Procter & Gamble Co., PG, Frito-Lay Inc., Trademark (International law)

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