Compaq is segmenting home-computer market
Article Abstract:
Compaq is targeting the home computer market with the introduction of five new lines of products ranging from laptops to complete multimedia systems. The products, priced from $1,699 to $3,999, will be available before the 1996 school season begins. Some of the products are expensive for a market that has been viewed as a low-price segment, but Compaq believes some customers are looking for such extra features as speakers and videophones. The company expects the largest sales to come from the low-end products priced under $2,000. Research shows experienced customers purchasing their second or third system are more likely to want more options. The Presario 8000 multimedia system's features include 3D graphics and high-quality speakers. The Presario 3000 series is 40 percent smaller than most desktop PCs and is easy to move between locations, although it weighs 26 pounds. Compaq has upgraded its Presario 4000 home system and the Presario 6000 office model with faster processors and larger disk drives.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
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H-P aims at high end of business computing market; company allies with Microsoft and Intel for next generation of 'NetServers.' (Pentium Pro-based systems) (Product Information)
Article Abstract:
HP is releasing a line of NetServer Pentium Pro-based systems that incorporate both Intel's microprocessor design and Microsoft's Windows NT operating system. The release is HP's latest attempt to wrest share of the high-end computer market from market-leading Compaq as well as IBM and Sun Microsystems. The release marks another step in HP's strategy to offer Windows/Intel-based (WinTel) products that actually compete with the company's proprietary line of servers. HP's marketing and developmental credibility is expected to provide WinTel servers with an edge in the competition against servers from IBM and Sun Microsystems for the $223 billion annual high-end market. Despite their lower profit margins, HP will aggressively market the WinTel line of NetServers, offering financial incentives to its salesforce.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
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