Compaq to sell computers directly to consumers

Article Abstract:

Compaq today will unveil its own direct-marketing strategy, according to insiders familar with its strategic planning. Plans call for the company to sell discounted PCs online and by telephone. The new strategy attempts to counter surging rival Dell, which has relied on direct sales to gain market share. The announcement is likely to offend some local dealers who sell an overwhelming percentage of Compaq's PCs. Another move calls for compensating dealers with a referral fee of between 6% and 7% for any order's purchase price forwarded to its direct-sales subsidiary. Compaq, the leading PC manufacturer, is targeting the suddenly lucartive small to mid-sized business market. Many small businesses already have bought their first computer and therefore show more confidence when purchasing additional computers, according to Access Media International-USA Pres Andy Bose. Small business will purchase 9 million computers in 1998, or 25% of the overall market, Bose said.

Electronic computers, Electronic Computer Manufacturing, Analog & Hybrid Computers, Campaign Launched, Demographics, Channels of Distribution, Computer industry, Microcomputers, Company marketing practices

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Alta Vista invites advertisers to pay for top ranking

Article Abstract:

The search engine company that Compaq Computers owns, Alta Vista, wants to start charging advertisers to appear at the top of World Wide Web search results. It will supposedly be different from all the ads that currently appear all around the 'real estate' of the search results pages. The only other search firm doing that now is Goto.com. Amazon.com charges publishers for favorable and prominent book reviews, but the disclosure is not on the same page as the review. Naturally the smaller company's that couldn't pay big ad fees would get lost in the conglomerate dust. Compaq probably wants to make Alta Vista's IPO more valuable.

Comment:

Alta Vista's parent is behind selling of ad positioning on Internet searches

Telegraph & other communications, Company Planning/Goals, Marketing/Advertising Methods, New Electronic Marketing, Promotion, Planning, Online services, Internet services, Advertising, Abstract, Online information services, AltaVista Co., Internet/Web search services, Search engines

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