Consumers' decision-making process and their online shopping behavior: A clickstream analysis
Article Abstract:
The effect of consumers' decision-making processes on their online shopping behavior is investigated. The results show that consumers following an online product recommendation have a more complex online shopping behavior than those who do not consult the recommendation and have an online shopping behavior similar to consumers who do not follow the recommendations.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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Consensus regarding purchase influence in a professional service context: A dyadic study
Article Abstract:
This research looks into consensus in decision-making by a professional service provider and client, specifically reviewing the dynamics of architects with clients in selecting windows or bathroom fittings. The survey of 92 respondents found that clients perceive that they have a greater relative influence than the architects perceive that clients have.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Customer relationships with service personnel: do we measure closeness, quality or strength?
Article Abstract:
Service organization customer relations are measured by quality, closeness or strength, but these terms refer to different aspects of the customer relationship. Relationship strength and quality are related to trust and commitment. Greater clarity of terms is needed in market research going forward.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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