Consuming technology: why marketers sometimes get it wrong
Article Abstract:
The interaction between technologies, firms, customers and society is analyzed. Strategies that can be adopted by various firms to take full advantage of these interactions are presented.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Viewing brands in multiple dimensions
Article Abstract:
The importance of brand management for business organizations, and the success of brands which depends on many factors like time, context and brand endorser, is discussed.
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Developing an effective customer loyalty program
Article Abstract:
The methods adopted by various firms for the management of customer relations, through the development of customer loyalty programs, are described.
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Cognizant Technology. Water utility industry
- Abstracts: Negotiating relationally: The dynamics of the relational self in negotiations. Beyond the individual victim: Linking sexual harassment, team processes, and team performance
- Abstracts: Run smarter, not harder. Motherland statements
- Abstracts: Pumped-up petrol masks the gloom. Electric utility (central) industry
- Abstracts: Battle lines are drawn on the competition front. Back in action. Lazy assets?