Corporate identity: Concept, components and contribution
Article Abstract:
An overview of corporate identity concept is provided with the aim to develop an understanding of the benefits that organizations believe can be derived from a strong identity. It is recommended that businesses should try to develop systematic methods of measuring and managing their corporate identity.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2005
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Triggers of change in information security management practices
Article Abstract:
The need of continuous improvement of information security is emphasized. The factors that drive change in information security management are also presented.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2007
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Managing change by abandoning planning and embracing improvisation
Article Abstract:
Improvisation practices of an organization while managing change and challenges to improvisation are analyzed.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2006
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