Cross-national diffusion research: what do we know and how certain are we?

Article Abstract:

Cross-national diffusion analysis plays an integral role in determining the success of newly-introduced products in the market. Evaluating cross-national factors does not only help firms determine market trends but also help them ascertain the period of time by which products get adopted in foreign countries. Variables, such as mobility, degree of cosmopolitanism and percentage of women in labor, were found to significantly affect diffusion patterns across countries.

Market Testing, Analysis, Product development, New products, Product introduction, Diffusion of innovations, Test marketing

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The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions

Article Abstract:

Research is presented concerning the development of a model which can be used to test the decision making process of consumer's wishing to purchase technologically advanced products. Performance gain and lag are discussed.

Marketing, Purchasing, Technological innovations, Consumers

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Organizing for radical innovation: an exploratory study of the structural aspects of RI management systems in large established firms

Article Abstract:

Structural aspects of design of systems for management of radical innovation by companies, to overcome competition from business rivals, are discussed.

Management dynamics, New York, Venture Analysis, Management, Creative ability, Creativity, Company business management

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