Customer value-driven strategies

Article Abstract:

The article discusses ways in which business managers in the global economy can define customer value for their organizations. The model includes defining the business, evaluating threats and opportunities, evaluating internal resources, defining problems, creating long-term strategies, setting short-range goals, and improving customer value systems.

International business enterprises, Multinational corporations, Customer service

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Achieving customer loyalty in an educational market-place

Article Abstract:

The article explains the techniques officials at the Foxdenton school used to measure customer satisfaction with the educational services they provided. The quality management strategies included an annual survey of parents, unified staff development, monthly newsletters, and a school-wide system of planning and review.

Evaluation, Measurement, Teachers, Schools, Teachers, Rating of

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Customer satisfaction and loyalty: the critical elements of service quality

Article Abstract:

This article addresses generic issues in the United Kingdom's transportation industry. Case studies illustrating customer behavior, operator innovations, and the importance of customer satisfaction are discussed.

Transportation industry, Transportation, Deregulation

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