Customers come first

Article Abstract:

Customer is the focus of all businesses. Establishing marketing as a strategic capability of the organization, than just allowing it to function independently, companies can convert themselves into truly customer centric. In spite of the challenges faced in becoming customer driven, companies yield higher benefits in addressing the value concerns of the customers.

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The personal touch

Article Abstract:

The different means available to effectively reach the customer and the most effective among them: face-to-face communications, are explained. The experiences of Susanne Perrone, vice president, marketing, eBusiness/TeleWeb Marketing at Xerox are also presented.

Executive changes & profiles, Public affairs, Advertising, Social aspects, Officials and employees, Beliefs, opinions and attitudes, Executives, Marketing industry, Vice presidents (Organizations), Perrone, Susanne

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Exceptional experience

Article Abstract:

The importance of building customer loyalty through customer oriented programs is discussed, and some customer oriented strategies followed by some successful organizations in the United States are presented.

Strategy & planning, Planning, Customer loyalty, Company business planning, Loyalty programs (Marketing)

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