DaimlerChrysler ads bypass consumers
Article Abstract:
A new ad campaign by DaimlerChrysler AG takes a low-key approach that carefully avoids promoting the merger between Daimler Benz AG and Chrysler Corp. in favor of a focus on raising investor confidence in the new company. Industry analysts have reported that the company will avoid a massive media blitz touting the merger to avoid consumer confusion about the separate companies' vehicle lines. The ad campaign will include magazine inserts, featuring famed photographer Richard Avedon, and direct mail.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Mitsubishi to slash costs, jobs globally in toughest move by Japan's auto firms
Article Abstract:
Mitsubishi Motors Corp. fine-tuned its cost-control plan and complete restructuring announced earlier in the year. In order to cut costs globally by $3 billion (U.S.) in three years, it will cut products from its line, close or consolidate plants and lay off workers. Its worldwide employee base of 27,000 will be reduced by about 1,000 people in the U.S. and about 1,200 people in Thailand. The company also plans to cut other assets and reduce its debt in order to meet goals it has set.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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