Dear, it has such masstige...
Article Abstract:
The word 'Masstige' is a neologism for 'mass prestigeE, which is defined as 'a sweet spot in the market between mass and class'. Australians in the AB demographic are showing an unprecedented appetite for masstige products as attitudes and emotions have shifted and are playing a big part in pushing the popularity of masstige products.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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What's next
Article Abstract:
Innovative technology is the new jargon of the modern world. A list of innovative products such as musical sunglasses from sports accessory and eyewear company Oakley, a new oven named, the Sharp Electric Superheated Steam oven from electronics and appliance company Sharp, computer shoes from Adidas, etc is presented.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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A game for the brave
Article Abstract:
The characteristics of different products that were introduced in Australia in the last eighteen months like Beiersdorf's Elastoplast spray bandage, Coca-Cola's Vanilla Coke and Cherry Coke and others have been provided.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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