Dell Computer, Apple reduce prices on lines
Article Abstract:
Dell Computer and Apple Computer Corp announce price reductions for products in an effort to increase market share. Analysts believe the price cuts represent the first wave of price wars and competitive price slashes that will continue throughout 1992. Dell cut prices across the board while Apple reduced the costs of its low-end Macintosh computers and notebook computers by up to 37 percent. Several other computer manufacturers including IBM, Compaq Computer and AST Research Inc are expected to announce similar price cuts. Dell's price cuts ranged from four- to 38 percent or between $80 and $2,400 and the company cut prices of hard drives and memory expansion units by up to 47 percent. Prices for Apple's Powerbook 100 were cut by 12 percent amounting to $2,199, while the Classic was reduced by ten percent and the Macintosh IIci was reduced by 37 percent.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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PC-price dive drags down big players
Article Abstract:
IBM and other compatible microcomputer manufacturers are in a price war in the face of slumping demand. Although the price war threatens profits, prices are expected to continue to drop in late 1991 and early 1992. IBM and Compaq, with 15 and 6 percent of the worldwide microcomputer market in 1990 respectively, are in the forefront. Since Nov 1990, IBM has twice reduced the price of its best-selling PS/2 55SX, from $3,495 to $2,745, and the price of its higher-powered PS/2 90 has dropped 40 percent, to $7,895. Compaq is beginning a new market strategy aimed at regaining customers lost to discount manufacturers like Dell Computer Corp and AST Research Inc. Frequent price-cutting threatens revenues, but helps start-up clone-makers that also benefit from the standardization of hardware and lack of software improvements.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1991
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Comment about this article or add new information about this topic:
- Abstracts: Apple Computer slashes prices on its portable. PC makers try to ease shock of a slowdown. Pricing in PC market turns vicious; slack demand stirs deep cuts from retailers
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