Dell Computer, battling large retailers, to slip a superstore in America's mailbox
Article Abstract:
Dell Computer Corp plans an expansion of its mail order product line to include products carried by large computer superstores in an attempt to be competitive. Many computer equipment, software and game vendors have signed distribution agreements with Dell. Company officials believe that the marketing strategy will attract consumers away from superstores, while at the same time competing with other mail-order vendors. The computer company has suffered from a narrowing profit margin, with a 2nd qtr 1992 decrease of 10 percent to 22.7 percent. Because of a price war, many vendors, such as IBM, Tandy Corp and Zenith Data Systems, have turned to mail order distribution to be competitive. Industry observers are cautious about the proposed Dell move, noting that the company's reputation for a high level of service may be damaged if it begins to sell products it does not manufacture.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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Dell Computer financial chief has resigned
Article Abstract:
Dell Computer Corp CFO James R Daniel resigns three months after his pessimistic projection of revenues that caused a decrease in the value of Dell Computer stock. Although Daniel reports that his decision was motivated by personal concerns, industry analysts believe that friction between Daniel and Chmn Michael S Dell forced the CFO out of the company. The differences in the management styles of the two executives is significant: Dell correctly predicted that his company would realize higher revenues from a price war with Compaq, while Daniel warned that the price war would result in low earnings for the 2nd qtr. Industry observers note that Daniel's departure is the second high-level resignation in a period of several weeks.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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Compaq says Douglas Johns resigned post
Article Abstract:
H. Douglas Johns, the president of Compaq's personal computer division and a senior vice president of the company, has resigned to spend more time with his family and to run his own business. Business is booming at the division: the 34 products rolled out since Johns was appointed in Oct 1991 now make up about 98 percent of Compaq's personal computer revenue. Analysts say there is no evidence that Johns was pressured to resign. They give Johns some credit for Compaq's recent success, but say the dispersed structure of the division means that his departure will probably have little immediate impact. Compaq Pres Eckhard Pfeiffer will take over Johns' duties until a permanent successor can be found.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
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