Determinants of a relational exchange orientation in the marketing-manufacturing interface: an empirical investigation

Article Abstract:

This article examines marketing and manufacturing departments utilizing intra-organizational exchange relationships. The authors apply a relational exchange instrument, which consists of trust, bonding, empathy, and reciprocity, to the marketing-manufacturing interface and examine how it is impacted by the relational exchange orientation, concluding more research need to be conducted.

Marketing, All Other Miscellaneous Manufacturing, Manufacturing industries, not elsewhere classified, Manufacturing Industries NEC, Management, Manufacturing industry, Manufacturing industries, Marketing industry, Business communication

---

The industry-level impact of information technology: an empirical analysis of three industries

Article Abstract:

There have been few studies on the influence of technology-based competition on industry structure. However, the influence of strategic information technology initiatives on current bases of competition can now be studied with the development of analytical frames that capture certain aspects of industry behavior.

Research, Competition (Economics), Information technology

---

Strategic communication through the world wide web: an empirical model of effectiveness in the CEO's letter to shareholders

Article Abstract:

The use of the World Wide Web in corporate communications is discussed. The specific example of the Chief Executive Officer's letter to shareholders is examined.

Management-Communications, Statistical Data Included, Usage, Technology application, Chief executive officers, Records and correspondence, World Wide Web, Organizational communication

Similar abstracts:

• Abstracts: Does environmental advertising reflect integrated marketing communications?: an empirical investigation
• Abstracts: Interaction of strategy implementation and power perceptions in franchise systems: an empirical investigation
• Abstracts: Entrepreneurial firms in the context of China's transition economy: An integrative framework and empirical examination
• Abstracts: The role of conversations in producing intentional change in organizations. Time, Temporal Capability, and Planned Change
• Abstracts: Sources of generalized versus issue-specific dis/satisfaction in service channels of distribution: a review and comparative investigation

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.