Determining dimensions
Article Abstract:
The tasks of identifying customer value and determining marketing's influence on revenues and profits are examined. A marketing performance framework, which establishes a basis for companies to identify marketing investments and returns, is presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Give testimony
Article Abstract:
Details of research analysing the impact of consumer testimonials as a marketing tool, are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Out of time
Article Abstract:
The problem regarding time-respectful marketing from customer point of view is examined.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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