Do you want to make a deal, or purchase at the full price?

Article Abstract:

Consumers wanting to save money on software can take advantage of 'version' or 'competitive' upgrades. A version upgrade is an improvement to an existing product from the same manufacturer. A competitive upgrade gives consumers an incentive to switch from one manufacturer's software to another. Both discounts are most substantial right after a new product is released, and version upgrades usually offer better savings. After installing a version upgrade, users should not share or sell the older editions of the software, nor should they install it on another machine, since this could infringe on copyrights. When switching manufacturers, users may remove all trace of the first vendors' programs from their computers, then they may sell or give away the program. Few version upgrade programs really check the computer for previous versions. Instead, most companies leave it to the retailer to ask for proof of previous editions.

Computer software industry, Software industry, Prices and rates, Pricing, Market trend/market analysis, Product price

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Trade talk that wasn't, horror of virtual quality

Article Abstract:

Fault-tolerant consumers are allowing the computer industry to survive and prosper despite its inferior products. The industry, meeting this week at the 18th annual Comdex fall trade show in Las Vegas, has failed to deliver its cozy message of user-friendliness that empowers all citizens. Inadequate testing and shorter product cycles pressure companies into rushing releases, which can result in significant product defects or compatibility problems. The industry is compounding its problems with constant turnover of reliable hardware and bulky software that lacks interoperability with older machines. Other services such as e-mail and 'unlimited Internet access' are undependable. Year 2000 problems will drain the industry of billions of dollars that it could have applied to productive uses. The industry should rededicate itself in 1998 to producing superior products that work smoothly and elegantly.

Product defect/failure, Product quality, Column, Quality management

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Dubious honors and recognition

Article Abstract:

Fifteen Iffy Technology awards for 1997 are presented. The awards go to hardware, software and technology that are not guaranteed and are subject to revision, upgrade or obsolescence. The Recognition Recognition Award goes to IBM's Via Voice and Dragon Systems' Naturally Speaking dictation software. These products make it possible to speak naturally to computers that in turn transcribe the words on the screen. The Furry Logic Award is given to Microsoft's Actimates Interactive Barney, the plush toy that can charm everyone. The Lowered Horizons Award goes to cheaper PCs, because they can make computers affordable to many people and are also bringing down the cost of even high-end systems. The Thanks for the Memories Award is given to RAM prices that have dropped to unimaginable lows, making it possible to improve a computer's performance at low cost.

Product information, Technology overview, Review of past year, Business conditions

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