Dorling takes a page out of its own book; publisher keeps global approach for multimedia titles
Article Abstract:
Dorling Kindersley Holdings PLC, 19% owned by software giant Microsoft, is one of Britain's fastest-growing electronic publishers because of its global marketing philosophy. The company develops 'world books,' which can be sold in any country, distributing costs across a world market and its foreign partners. The international strategy has already made Dorling a success in the book publishing arena. Its books are easily translated, extravagantly illustrated and are generally popular because of their broad subject range, including birds, sex, cats and gardening. The company is attempting to apply its expertise in the emerging multimedia electronic publishing realm. Its first five titles have resulted in sales of 170,000 copies, worth 4.2 million pounds sterling in the US and Britain. Included in these figures is the electronic version of the popular, "The Way Things Work," an illustrated encyclopedia of consumer electronics, computers and other gadgets.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
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On-line firms try to win Europe's modems and minds; consortium plans to use AT&T technology as battle of services heats up
Article Abstract:
Companies offering on-line information services are battling to win subscribers in Europe, despite possible system incompatibilities. Europe Online SA, a consortium mostly made up of banks and publishing companies, plans to utilize AT&T's Interchange on-line technology in its upcoming on-line service. However, questions are surfacing regarding the compatibility between such technologies and European phone systems. A recent test run involving Microsoft Corp's Microsoft Network on-line service and British Telecommunications PLC revealed incompatibilities between the two systems. Industry analysts believe that the European on-line services market has the potential for massive growth, given that only 10% of the 160 million European homes have PCs. However, many on-line services cost more to use in Europe, forcing on-line firms to exercise their marketing skills.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
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Using a low-tech approach to sell online
Article Abstract:
A finely-tuned mailing list, a CD-ROM and good customer service is the way Heinz Wermelinger sold AOL to Europeans. Now he will sell Bertelsmann's Books Online with plain magazine advertising and more good customer service that will include helping customers learn how to use the Internet. He has passed along his attention to the details of good selling even to his son who recently marketed a gift at school rather than use the gift himself.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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