Doubts about a truly affordable digital experience

Article Abstract:

The network appliance, a $500 basic computer that supports Internet connections was the talk of Comdex, but some doubt it will ever come to be. The $500 computers would include a CPU, a chip that acts as a high-speed modem, 4MB each of flash memory and dynamic RAM as well as a monitor, a mouse and a keyboard. Promoters of the network appliance claim that the advent of client/server computing, in which data is stored and processed on networks, provides an ideal infrastructure for network appliances. The network appliance would be able to operate independently of the installed CPU or operating system since it performs little data processing. Opponents decry the idea, claiming that it is a return to the dumb terminals that were linked to mainframes. They also point out that consumers show a decided preference for more features rather than fewer. The opponents do believe the industry may respond by creating fully functioning PCs at lower costs.

Product development, Network computer, Network computers

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A really bad week - and the future may hold more of the same

Article Abstract:

Computers have evolved significantly since the first 30-ton model appeared in 1946, but current practices lead users to believe that the problems that occur in 1996 are likely to reoccur far into the future. Every year, tens of millions of new computers come into use, whether as multiprocessing systems or as chips embedded in consumer goods. Although predicting the future of computer technology is difficult, it seems safe to say that users will still be plagued by slow computers, high prices, lack of bandwidth, poor documentation, incompatible standards, lack of privacy, indecent material online and a lack of technical support in 2046, fifty years into the future. A failed laptop computer demonstrates that although the machine was only five years old, upgrading and repairing it would cost more than buying a new system. A failed E-mail service illustrates the failure of technical support staffs to respond in a timely manner.

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Chief of Apple Computers soothes the jittery faithful; at Macworld, spotlight is on new products

Article Abstract:

Apple CEO Gilbert Amelio received a standing ovation from Mac enthusiasts after delivering his keynote address at the Aug 1996 Macworld convention. Amelio's plan to turn the company around includes a new emphasis on a better price-performance ratio and a more professional approach to management. Apple currently has some sophisticated products in development, including some sleek, futuristic-looking Macintoshes in Day-Glo colors. Amelio also reported that the company is genuinely looking to build a healthy relationship with Microsoft. Since Amelio took over as CEO, he has succeeded in implementing some solid business practices and has brought in a number of experts. Some Mac enthusiasts view Amelio's strategy as very solid, and contend that the Amelio of today is much more confident than when he first came on board as CEO.

Management, Planning, Marketing, AAPL, Company marketing practices, Company business planning, Apple Inc., Amelio, Gilbert F.

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