Emotional response and shopping satisfaction Moderating effect of shopper attributions
Article Abstract:
Two studies look at the effects of emotions on consumer shopping satisfaction. These effects are waged by the attributions that shoppers will make for their feelings. Results from the first study show that emotions have stronger effects on shopping satisfaction when feels have been attributed to a certain store. Results from the second survey show that internal versus external attribution produce different types of emotional responses.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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A(sub b) components' impact on brand preference
Article Abstract:
The tricomponent model of attitude operationalized as attribute perceptions, affective responses, and personality congruence is used as a theoretical foundation. Results show that excluding conveniences, attributes, emotions, and personality congruence all have a significant direct influence on preference.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
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