Extending the supply chain: Integration operations and marketing in the online grocery industry
Article Abstract:
The conclusions of a study conducted to assess the degree of integration between marketing and operations and there relations ship with customer behavioral intentions with reference to study reports of four online ordering and home delivery grocers and 2440 of their customers are presented.
Publication Name: Journal of Operations Management
Subject: Business, general
ISSN: 0272-6963
Year: 2005
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Innovation-supportive culture: the impact of organizational values on process innovation
Article Abstract:
The usage of empirical research methods to determine the effect of innovation on flexible manufacturing systems is described.
Publication Name: Journal of Operations Management
Subject: Business, general
ISSN: 0272-6963
Year: 2007
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