Food and drink
Article Abstract:
According to an April 2007 report by the e Marketer Inc., food and bevarage leads in online advertising among the consumer packaged goods industry. During 2006, advertisers cut their budgets in every major medium except for Internet. A graph presents that advertisers in the food and beverage industry will spend $288 million in online advertising in 2007, up 36% from 2006 and up to $1.13 billion by 2011.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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Coffee, tea, or coffee?
Article Abstract:
According to a report released by National Coffee Association of the United States of America (NCA), coffee drinking population in America has increased to 176million, up 53 percent in 2005. Complete details of this report are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Open season
Article Abstract:
The 2008 U.S. election season is expected to set new records on political advertising spending, with the third quarter of 2007 already surpassing the $529 million mark. Figures on predicted ad spending are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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