Ford goes global in effort to control the clock

Article Abstract:

The Ford Motor Co. is buying an estimated $10 million of commercial time on a huge number of national and pan-regional television networks, 40 broadcast and cable stations in the U.S. alone, to run a single, two-minute spot. The unusual move, known in the industry as a roadblock, is believed to be the most comprehensive use of one commercial at one time by a major advertiser. The commercial, created by one of Ford's longtime ad agencies, J. Walter Thompson Detroit, is intended to usher in the millennium and celebrate the diversity of Ford customers.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Television, Campaign Launched, Ford Motor Co., J. Walter Thompson Co. Detroit

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Deutsch, the hot midsized shop, lands a trophy national assignment that has competitors talking

Article Abstract:

With estimated billings of $875 million Deutsch Inc., an independent New York agency with an image problem with peers, has landed the whole Mitsubishi Motor Sales of America account. Having a Los Angeles office was a factor in winning it. Now the agency would like to get clients in beer, fast food and technology. Its image problem with peers, Donny Deutsch likes to think, is due to jealousy.

Advertising agencies, Corporate Images, Print Media, Company Personnel, Marketing, Abstract, Deutsch Inc., Mitsubishi Motor Sales of America Inc.

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