Ford uses aggressive marketing approach in Thailand
Article Abstract:
Ford Motor Co. is implementing some aggressive financial marketing strategies to increase its presence in the difficult Thailand market. Ford returned to Thailand in 1996 after a twenty-year absence. The car maker left the country in order to concentrate its focus on the US market. The company is attempting to become a leading force in the market that will provide auto loans to Thai customers when its competitors refuse to do so. Ford is offering American-style come-ons such as 0% interest.
Comment:
Ford Motor Co. is implementing some financial marketing strategies to increase its presence in the difficult Thailand market
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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GM puts strikes' cost at $1.18 billion, above analysts' estimates
Article Abstract:
General Motors Corp. (GM) announced that the two June 1998 strikes at its auto plants in Flint, Michigan has cost the company as much as $1.18 billion in net income. This figure is higher than what many analysts had predicted. GM claimed that the United Auto Workers strikes will mean the production loss of 227,000 cars. According to the company, the strikes will lead to losses of $890 million, after taxes, in output totals for its North American unit.
Comment:
Announced that the two June 1998 strikes at its auto plants in Flint, Michigan has cost the co as much as $1.18 billion
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Comment about this article or add new information about this topic:
Under pressure, GM takes its sales show on the road
Article Abstract:
Despite GM's position as the country's largest advertiser, the number one car maker is slipping in market share, down about 5% in the last 10 years. Ad spending has been running over $2 billion per year, for TV, radio, print and outdoor. To stop the slippage, GM will go back to an old technique, road shows. Those conducted thus far have proven to be too costly to take national; and if the vehicles aren't better than before, then what's the point.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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Comment about this article or add new information about this topic:
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