Forecasting process at Apple Computer

Article Abstract:

Apple Computer Inc. has had to change its forecasting strategy to make it flexible for regional applications and responsive to changing demands. The previous strategy used statistical models based on past activities to predict accurate numbers rather than satisfy customer demand. Past activities were becoming irrelevant due to changing market demands, such as shorter product life cycle, demand for new products and demand for increased configuration variability. Apple's process is being continuously improved to respond to the changing market.

Methods

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The volume forecasting process: linking customers with factories

Article Abstract:

Stiff competition in the telecommunication equipment business prompted the American Telephone and Telegraph Co to modify its basic planning and management processes and become more customer-oriented. Changes within the product forecasting system led to the development of the Volume Forecast process, which aims to make production responsive to customer needs. Tasked to implement the program's many components are the Process Management Team and Forecast Planning Organization.

Telephone and telegraph apparatus, Telephone communications, exc. radio, Telecommunications equipment industry, Consumer confidence, American Telephone and Telegraph Co.

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Forecasting at Apple Computer

Article Abstract:

Changes in market demands prompted Apple Computer Co to institute changes within its forecasting methods. While most forecasters relied excessively on numbers and accuracy, the company chose to concentrate on the future through a series of on-going improvements in the forecasting process. Moreover, it strives to monitor and meet market changes using key indicators, according to which future modifications in existing forecasts are made.

Computer industry

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